Oakland Nursery
E-Commerce Identity
Identity Design, Art Direction, Digital Design
Created a visual identity for the new interior greenery department of the distinguished Oakland Nursery company. Driven to catch up with the growing online market for plants for the home, Oakland needed to quickly establish their considerable knowledge and caliber for a new audience. To accomplish this we wove together a clean, contemporary style, with a humanizing, personal warmth.
Sean Gorant / Design, Matt Reese / Photography
More than just products.
From the website style to the photographic direction, it was important to differentiate Oakland from the many e-commerce brands that treat plants like props. We eschewed overly-stylized, excessively clean aesthetics in favor of a more tangible look, harkening to Oakland’s local roots.