Serif Creative
Brand Identity Design
Identity Design, Art Direction, UI Design, Print Design, Digital Design
Developed an identity system for the design agency, Serif Creative, while working there as the senior designer. The ethos of the company was to find truth through the work, and to let the work speak for itself. This led me to cut away any excess until the visuals were as clean and candid as possible, characterized predominately by the sharp, essentialized word mark.
Sean Gorant / Design, Gregg Henry / Development, Adam Brigham / Cinematograhy
A new perspective.
While developing the company’s new image, I worked with the production team to concept and art direct new video loops that expressed the perspective and personality of Serif Creative. The result was a series of videos and images that took the traditional agency visual stock and twisted it, both figuratively and literally.
Fundamental design.
The mission for the website followed the rest of the branding: to create a simple, elegant frame for the work of the agency to shine through. Though the design is distinctly minimal, the interface and animations give it a sense of scale.
